Issues in Cyberspace

A blog for JASS 403 @ UM-D!

Sunday, March 21, 2010

Digital Convergence

"Digital convergence refers to the convergence of four industries into one conglomerate, ITTCE (Information Technologies, Telecommunication, Comsumer Electronics, and Entertainment."
In other words, digital convergence is the mashing up of traditional media that is normally separate, into a mixed media that includes all aspects; such as, video, music, television, books, magazines, games, and internet all in one handy device.

Consumers, news organizations, corporations, non-profits, and others are all jumping onto the digital convergence bandwagon. For example, the New York Times is jumping into the mix:
News organizations such as the New York Times are on the verge of digital convergence and creating a bigger and better newspaper through digital journalism. Guardian states, "After remaking the business of the music industry and re-inventing the mobile phone, Steve Jobs obviously is up for something new, and journalism has got his attention." The article continued, "We're incredibly psyched to pioneer the next generation of digital journalism. We want to create the best of print and best of digital, all rolled into one."

Consumers are also stocking up on things like the iPad, the iPhone and iTouch, the Nook, the Kindle, and all other sorts of entrtainment devices, even PS3's, XBOX's and Wii's! The iPad seems to be the most advanced, however like the iPad, both the Nook and the Kindle are designed as digital books, where you can store an entire library on a little pad that can fit in your purse.

While things such as the iTouch, iPhone, iPods, and SmartPhones are all connecting the internet, music, games and much much more all on one small hand held device.


These tools relate to issues we learned about on the Long Tail, the internet as a democratizing tool, and Creative Commons because it through digital convergence we get a sense that the internet will be around for a very very long time. We see that the Long Tail will just keep getting longer and longer with the more and more technology that is created and the more convergence of digital media is done. It seems that every other day someone creates a new device that can hold more memory or do one more thing than the last. It is insane all of the technology that the public knows about at the time, but to just think about all of the technology that is being created as we speak and the technology that is soon to come, it just boggles my mind and I'm sure the minds of others.

In ten years, I honestly have no idea what technology will look like. I know that the iPhone and iTouch are smaller versions of the iPad, but I think that as time goes on, we'll have some sort of solar powered iPad in a smaller form. Something that is good for the environment and affordable for all people. Something that will help people stay connected and something to help kids learn, while saving the planet. I don't think we're that far away from this sort of technology and I think it will change the world (good or bad, who knows?!) if it is every created.


More information can be found at Guardian, Apple, Barnes&Noble, Amazon, and, Wikipedia.

Sunday, March 7, 2010

Social Networking: Twitter & Facebook

Twitter & Facebook are social networking sites that allow users to create accounts in order to reconnect with old friends, make new friends, and to stay in contact with friends and family members around the world. Twitter lets you update statues or "tweet" in 140 characters or less and Facebook allows users to update status, write on friend's wall's, create events, join groups, play games, become fans, and much much more.

There are many individuals, news organizations, corporations, and non-profits using Facebook today. I, alone, am a fan of nine non-profit organizations on Facebook and follow three non-profits and two new organizations on Twitter.


According to Facebook to Nonprofits: More Pages, Fewer Apps, "Nonprofit organizations seeking to harness Facebook can get the most bang for their buck by using fan pages in addition to groups, streamlining their app usage and livening things up..." In addition, How to Market Your Business With Facebook says, "For most businesses, Facebook Pages (distinct from individual profiles and Facebook groups) are the best place to start. Pages allow businesses to collect "fans" the way celebrities, sports teams, musicians, and politicians do. There are now 1.4 million Facebook Pages and they collect more than 10 million fans everyday,according to the site."


Twitter is also being used as a tool. It is now being used as a job search site, according to Twitter Could Become the Unemployed's Best Friend, "One of Twitter's advantages is that unlike e-mail messages or Facebook updates, tweets can reach an unknown audience --- a benefit that recruiters, human resources departments and job-seekers are fast discovering. In the last month, 340, 000 jobs have been listed on Twitter said William Fischer, co-founder of WorkDigital which created TwitJobSearch, a site that searches Twitter for jobs.

Some personal examples of non-profits using Twitter and Facebook to their advantage included the United Way for Southeastern Michigan. Within the last week, these are two of their "tweets" that really stood out to me:

- Metro #Detroit: Your United Way wants to input on our work in the areas of education, income, & basic needs: http://ow.ly/1djQG [Please RT]
- We've had over 1,300 metroDetroiters give us their opinion in the last 3 days. What say the other 3,902,077 of you? http: //ow.ly/1eOjl

An example of using Facebook comes from a friend who was participating in the Polar Plunge event for Special Olympics Michigan and needed to collect donations, her status read:

- Kimberly Avey http://www.firstgiving.com/kimberlyavey Please help me raise money for the Special Olympics. I am plunging tomorrow morning!!

She was able to raise $50 by just putting up a status!

These tools, such as Facebook and Twitter help to get peoples names, businesses, non-profit, goal, work, out there. It helps them to become know to a different sort of audience. It gets their product out to the social media network as opposed to just their email group or just their website or just their ad in the paper or just their television commercial. It gets them to be more well known and it gets them out there. I think it has created great opportunity for users of both sites to become more aware of their surroundings. Most of my friends check their Facebooks and/or Twitter accounts more than five times a day, and if that is how they are able to get their news and information, then I suppose it really is working for businesses and non-profits today.

For more information please visit, Facebook.com, Twitter.com and these articles, Twitter Could Become the Unemployed's Best Friend, Facebook to Nonprofits: More Pages, Fewer Apps, and How to Market Your Business With Facebook.